Iowa Eye Center | Eye Doctors

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319-366-2020
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See Life in Focus.

Comprehensive eye care for the whole family.

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From cataracts to LASIK, better vision starts here.

Surgical Experience Matters.

From cataracts to LASIK, better vision starts here.

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Our on-site optical center is here for all your eyewear needs.

Prescription
to Perfection.

Prescription to Perfection.

Our on-site optical center is here for all your eyewear needs.

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Our Doctors are Ophthalmologists

Our board-certified eye surgeons perform complex surgical procedures and treatments for:

Cataracts
iLASIK
Cornea surgery
Retina treatments
Glaucoma

Strabismus surgery
Macular degeneration
Diabetic retinopathy
Eyelid surgery

Full-Service Optical Center

A convenient, one-stop solution for your eyewear needs.

Extensive selection of designer and budget-friendly frames
Most glasses made on-site for quality control and quick turnaround
Professional fitting and adjustments by certified opticians

Repairs made on-site
Sunglasses, specialty eyewear, and accessories
No appointment necessary

Common Eye Concerns

Healthy vision requires different types of care at different times throughout your life, so choose an eye doctor who can see you through it all.

Testimonials

What Our Patients Say

Angela M.

"Dr. Hall has been amazing with helping me with my vision needs. He makes sure that I understand everything that he is testing for and the reasons why based on my vision needs and family history."

Janice M.

"Dr. Gross was very thorough checking my eyes and explained everything. Would definitely recommend him."

ReShonda Y.

"I was having a problem and they were able to work me into their schedule for the next day. The eye care technician was great and Dr. Puk did a fantastic job of educating me on what was going on with my vision. I felt valued."

Michael A.

"Dr. Muller and his staff have been taking care of me for many years. He takes into account my other medical problems that affect my vision and eye health. Everyone is friendly, efficient, and caring. I know I am in good hands with Dr. Muller."

Shelley J.

"Been going here for over a decade. Professional and very efficient. I purchase my glasses on site as well. Whenever I need my glasses adjusted, I just pop in and they take great care of me. Would highly recommend."

Carrie J.

"I got Lasik here with Dr. Privett and the whole experience was stellar. Rachel is very kind and helpful. I’d recommend this place to anyone looking into Lasik!"

Kathy B.

"Dr Maassen is very thorough and does a great job explaining things. I look forward to my appointments. I feel he takes pride in his job and cares for his patients."

Nathan S.

"They were able to get me in the same day that I called after I got a piece of debris in my eye while doing yard work. I saw Dr. Gauger and she had great bedside manner and explained everything clearly. The technician and receptionists were also very friendly."

Routine Eye Care

Regular, comprehensive eye exam services are key to maintaining healthy vision and detecting issues early.

Evaluation of eye health
Vision testing for glasses or contact lenses
Eye pressure measurement for Glaucoma
Retinal exam

Color blindness screening
Depth percention evaluation
Pupil response testing
Eye coordination and muscle function testing

Our Doctors

Meet the doctors dedicated to helping you see the world more clearly.

Elizabeth Gauger, MD

Jordan Gross, MD

Michael Hall, MD

Jillian Litchfield, DO

Jeffrey Maassen, MD

David Muller, MD

Brian Privett, MD

David Puk, MD

Our E-Newsletter is Here!

Eye care news • Optical center promotions • Helpful tips

Information you need to keep your vision healthy delivered right to your inbox.

Latest News

Read the newest posts from our Iowa Eye Center blog!

September 22, 2026

Fall Eyeglasses Sale

Find your next favorite pair of glasses for less! Our Fall Eyeglasses Sale is the perfect time to refresh your look and save on styles you love.

September 21, 2026

Why Does My Eye Keep Twitching? And Other Curious Questions About Your Eyes

Your eyes can do some pretty strange things. An eyelid starts twitching for no apparent reason. You look at a bright light and suddenly sneeze. You rub your eyes and ...

August 18, 2026

Ask the Doctor: How Do I Know if My Child Needs Glasses?

One challenge of spotting vision problems in children is surprisingly simple: they likely don’t know what clear vision is supposed to look like. If a child has always seen the ...

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Iowa Eye Center

17 hours ago

👓 Your next favorite pair is waiting! 👓Our Fall Eyeglasses Sale starts TODAY, with savings on the styles you love and the extra pairs you've been thinking about!🍁 Update your everyday look with designer frames.🍁 Keep the sun out of your eyes with prescription sunglasses.🍁 Gear up for your favorite activities with sport glasses.🍁 Settle in with a new pair of single-vision reading glasses.🍁 Grab those non-prescription sunglasses you've had your eye on and save $50.Find your favorites and save before the sale ends Friday at 3 pm.🔗 All the details: iowaeyecenter.com/2026/09/fall-2026-eyeglasses-sale ...

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Iowa Eye Center

5 days ago

👓🍂 New season. New look. Big savings! 🍂👓Our Fall Eyeglasses Sale is just around the corner, and it's the perfect time to find a fresh new look for fall!From designer frames and prescription sunglasses to sport glasses and reading glasses, there's something for every style and every occasion.And here's a little something extra: Save $50 on non-prescription sunglasses, too! 😎Mark your calendar for October 5th – 9th. 🗓️ You won't want to miss these savings! ...

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Iowa Eye Center

7 days ago

⭐️⭐️⭐️⭐️⭐️Quality eye care is about more than clear vision. Thank you for trusting our team with your health! ...

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Iowa Eye Center

2 weeks ago

There has been a lot of news coverage recently about GLP-1 medications and vision loss. These medications may be linked to a small increase in the risk of a rare optic nerve disease called non-arteritic ischemic optic neuropathy or NAION. Currently, it is not clear that these medications directly cause NAION. For example, diabetes is a known risk factor for NAION and many people take GLP-1 medications for diabetes. The benefits of GLP-1 medications for patients with diabetes, heart disease, or severe obesity, likely outweigh this small potential risk. Please refer to the joint statement by the American Academy of Ophthalmology and the North American Neuro-Ophthalmology Society in the article below for more information. All of the ophthalmologists at Iowa Eye Center regularly diagnose and treat disorders of the optic nerve such as NAION. Please call us if you have questions or concerns about your vision. ...

What The Data Say About GLP-1 Drugs and Vision Loss

www.aao.org

Nation’s ophthalmologists and neuro-ophthalmologists clarify the science and advise patients taking these drugs.

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Our Doctors are Ophthalmologists

Our board-certified eye surgeons perform complex surgical procedures and treatments for:

Full-Service Optical Center

A convenient, one-stop solution for your eyewear needs.

Common Eye Concerns

Cataracts

Diabetic Retinopathy

Floaters & Flashes

Glaucoma

iLASIK

Irritated Eyes

Macular Degeneration

Routine Eye Care

Testimonials

What Our Patients Say

"Dr. Hall has been amazing with helping me with my vision needs. He makes sure that I understand everything that he is testing for and the reasons why based on my vision needs and family history."

"Dr. Gross was very thorough checking my eyes and explained everything. Would definitely recommend him."

"I was having a problem and they were able to work me into their schedule for the next day. The eye care technician was great and Dr. Puk did a fantastic job of educating me on what was going on with my vision. I felt valued."

"Dr. Muller and his staff have been taking care of me for many years. He takes into account my other medical problems that affect my vision and eye health. Everyone is friendly, efficient, and caring. I know I am in good hands with Dr. Muller."

"Been going here for over a decade. Professional and very efficient. I purchase my glasses on site as well. Whenever I need my glasses adjusted, I just pop in and they take great care of me. Would highly recommend."

"I got Lasik here with Dr. Privett and the whole experience was stellar. Rachel is very kind and helpful. I’d recommend this place to anyone looking into Lasik!"

"Dr Maassen is very thorough and does a great job explaining things. I look forward to my appointments. I feel he takes pride in his job and cares for his patients."

"They were able to get me in the same day that I called after I got a piece of debris in my eye while doing yard work. I saw Dr. Gauger and she had great bedside manner and explained everything clearly. The technician and receptionists were also very friendly."

Routine Eye Care

Regular, comprehensive eye exam services are key to maintaining healthy vision and detecting issues early.

Our Doctors

Our E-Newsletter is Here!

Latest News

Fall Eyeglasses Sale

Why Does My Eye Keep Twitching? And Other Curious Questions About Your Eyes

Ask the Doctor: How Do I Know if My Child Needs Glasses?

Follow us on Facebook

Contact Us

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Our Doctors are Ophthalmologists

Our board-certified eye surgeons perform complex surgical procedures and treatments for:

Full-Service Optical Center

A convenient, one-stop solution for your eyewear needs.

Common Eye Concerns

Testimonials

What Our Patients Say

"Dr. Hall has been amazing with helping me with my vision needs. He makes sure that I understand everything that he is testing for and the reasons why based on my vision needs and family history."

"Dr. Gross was very thorough checking my eyes and explained everything. Would definitely recommend him."

"I was having a problem and they were able to work me into their schedule for the next day. The eye care technician was great and Dr. Puk did a fantastic job of educating me on what was going on with my vision. I felt valued."

"Dr. Muller and his staff have been taking care of me for many years. He takes into account my other medical problems that affect my vision and eye health. Everyone is friendly, efficient, and caring. I know I am in good hands with Dr. Muller."

"Been going here for over a decade. Professional and very efficient. I purchase my glasses on site as well. Whenever I need my glasses adjusted, I just pop in and they take great care of me. Would highly recommend."

"I got Lasik here with Dr. Privett and the whole experience was stellar. Rachel is very kind and helpful. I’d recommend this place to anyone looking into Lasik!"

"Dr Maassen is very thorough and does a great job explaining things. I look forward to my appointments. I feel he takes pride in his job and cares for his patients."

"They were able to get me in the same day that I called after I got a piece of debris in my eye while doing yard work. I saw Dr. Gauger and she had great bedside manner and explained everything clearly. The technician and receptionists were also very friendly."

Routine Eye Care

Regular, comprehensive eye exam services are key to maintaining healthy vision and detecting issues early.

Our Doctors

Our E-Newsletter is Here!​

Latest News

Follow us on Facebook

Contact Us

Our E-Newsletter is Here!